Current Issue : April - June Volume : 2014 Issue Number : 2 Articles : 6 Articles
Customer loyalty is related to the strength of product and their relationship between an individual’s relative attitudes towards repeat patronages. Objective of this study was to evaluate the customer loyalty theory and its antecedents and to critically analyze various models on the customer loyalty developed by different authors. Rational of this study was to evaluate customer relationship methods that used by retailers to assess the loyalty behaviour of customer and behavioural understanding of this kind of problem is too important to analyze. Conceptual study method was used for the evaluation of customer loyalty with the help of present theories on store loyalty. Finally, researcher has concluded that customer loyalty is depending on two dimension of nature in which behavioural aspect is one dimension and other attitudinal....
For decades the value of the firm has been considered in terms of its real estate, then in tangible assets, plant and equipment. But, it has been recognized that a firm’s real value lies outside the business that is in the minds of potential customers. Today, establishing and achieving to strong and powerful brand is one of the main concern for any organization, because it leads to a lot of benefits. Branding is becoming ever more important as firms face an increasingly global and competitive market place. The strong brand gives the opportunity to company for setting itself in the market and avoiding the company to expose the threat by competitive actions and helps in cooperating and supporting the brand expansion. Brand equity derives from the consumer’s perception and this perception is changed by some factors. Brand equity couldn’t be realized and understood without considering its factors which are successful in creation and formulation of the brand equity in consumer’s memory. In measuring and evaluating the brand equity active marketing researchers firstly review the concept of brand equity which indicates the significance of brand for producers, retailers and consumers. This paper deals with the review of effectiveness of advertisement and identifies its effect on building brand equity and its dimensions....
The aim of this study is to examine the mediating role of sense of community of members of a\r\ngroup in the impact of affective responses to advertising on attitudes toward the brand and\r\nmessage. To this end, a study on 380 adolescents active on Facebook is conducted. The results\r\nindicate that positive emotions felt toward an advertising message oriented to the community\r\nunder study directly and positively affected their attitude toward the message. We found also it\r\ndirectly and positively affects on sense of community. Moreover, we found that attitude toward\r\nthe message and sense of community mediate an indirect positive effect on attitude toward\r\nFacebook....
The investigation showed that large part or number of customers are not pleased in quality supermarket but continued visiting this supermarket because other causes like being close to some customers . From the investigation questions tested and basing on the earlier discussions of the following presentation connected to the study according to the consequences reveals that there is a connection between service quality and customer satisfaction and therefore service quality plays an consequential role in settle customer satisfaction....
Recent years have witnessed considerable transformation of workspaces that not only depends\r\non the nature of the organization or work but also comes from factors, including globalization,\r\nInformation Technology and Communication and environmental concerns. The major\r\nchallenges facing workspace transformation are cost rationalization, activity distribution and\r\nflexibility. The harmonization of these spaces has consequences on both the individual and the\r\norganization. Indeed, in a continually changing environment, some people may feel confused.\r\nAccording to Linkemer (1999), ââ?¬Å?the unknown is sometimes disturbingââ?¬Â.\r\nAt a time when the quality of life in the office becomes a necessity, reflecting on the office layout\r\ncan vastly improve the welfare and performance of employees and enable them to give their\r\nbest effort.\r\nThis article presents a conceptual framework, based on the literature, which attempts to\r\nhighlight the relationship between the work environment and its impact within a company....
The value and appraisal of a brand is based on its economic benefit to its owner or the business\r\nthat owns and develops the brand. According to IFRS 13 all methods of appraising the fair value\r\nof a brand are based on three approaches ââ?¬â?? comparability/market, cost and income approach.\r\nIn applying these valuation methods or their modifications, appraisers usually obtain results\r\nwhich differ significantly. This is usually caused by the subjectivity of parameterization of\r\nrelevant valuation models, and mainly by the lack and/or high scatter of market data.\r\nThe goal of the paper is to suggest the model for appraising the fair value category of trademark\r\nof an unlisted (private) company. Our VIM model (Verifiable Interdependent Model) has been\r\ndesigned specifically for the conditions of the business environment with the lack of empirical\r\ndata for intangible assets appraisal, or their low quality by still meeting all the requirements\r\nstipulated by the IFRS 13. To demonstrate the application of the model and to evaluate the\r\ninformative value of the obtained results we present also a case study of the XYZ Brand\r\nvaluation....
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